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Search Engine Marketing

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    Description

    software training institute offers SEM certification courses in Mumbai, Navi Mumbai, and Thane which also provides a 100% placement guarantee.

    The best part about search engine marketing is that it offers contextual targeting which means we can target the audience based on their preference, location, demographics, and so on. SEM campaign is based upon CPC (Cost per click) advertisement model. It is only when the user clicks on the ad that you need to pay. Unlike SEO, as soon as you start the company campaign, it offers us the results instantly.

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    Course Details

    SEM training from NetTech India will arm the students with realistic live sessions and hands-on project activities. At Net Tech, we have dedicated 24×7 assistance to the discussion forum.

    The SEM course details will include,

    • Strategize PPC action plan for the business.
    • Increase the revenue using PPC campaigns.
    • Improving quality score using different SEO parameter to give your site a feel of how sticky it is.
    • Minimize the cost using an effective bid management strategy.
    • Increased conversion rates by using PPC landing pages.

    Apart from that, our Nettech India SEM training course will entail a detailed overview of,

    • Google Adwords.
    • Yahoo search engine marketing.
    • PPC definition and functioning, its features.
    • How PPC campaigns can be strategized to produce the desired results.
    • Understanding market analysis and organizational positioning.
    • Improving conversion rates.
    • Ad preview tool and writing techniques.
    • Landing pages.
    • Overview of campaign management tools.
    • Bid management plan and Manual versus automated bid management.
    • Different bid management features like CPA bidding, position preference, performance tracking, and monitor PPC activity using Google Analytics, integrating PPC with Google analytics, SEM management including mobile marketing, track and measure views using conversion.

    Course Goals

    The aim of Nettech India’s SEM course in Mumbai, Navi Mumbai, and Thane is to improve the visibility of the website and increase the brand reputation using different platforms like Adwords, Bing, Facebook, Linked In, YouTube Video advertising, and much more. The reason why people opt for paid advertising is to get instant results, lead generation, and increased revenue.

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    Courses available in Search Engine Marketing

    Google Ads

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    Pay-Per-Click

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